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2024 Gartner® Magic Quadrant™ for CPaaS.
Cisco is positioned as a Visionary for the second time in the Gartner Magic Quadrant for Communications Platform as a Service (CPaaS). See where Cisco is positioned alongside other CPaaS providers globally.
What we believe makes Cisco a Visionary in the CPaaS Magic Quadrant.
CPaaS enables enterprises to improve communications workflows by providing simplified access to multiple communications capabilities. Enterprises can shorten time to market for new products and services, personalize communications, and orchestrate customer journeys across multiple channels - driving business efficiencies and improved customer experience at scale.
CPaaS providers offer cloud-based platforms for developers and other business roles to build communication workflows that digitally operationalize customer engagement and experiences via APIs, SDKs, visual builders, and AI.
CIOs can use this Magic Quadrant to evaluate providers.
Our CPaaS solution, Webex Connect helps enterprises globally improve operational efficiency and improve customer experience by:
Offering a self-serve or co-creation model to build end to end customer journeys.
Including a visual, low code flow builder that enables IT and line of business to build and deploy workflows quickly and simply.
Supporting multiple digital channels such as SMS, WhatsApp, RCS, and Apple Business Messages to provide channel choice for consumers.
Integrating with back-end systems to leverage existing investments such as CRM, ecommerce, marketing, and vertical specific applications like Epic.
Designing a single, centralized communications platform that is secure, reliable, scalable, and compliant to ensure best in class messaging infrastructure.
Enhancing the value proposition of existing Cisco products to incorporate digital comms capability, such as Webex Contact Center, Meraki, Duo, and Webex App.
Cisco is positioned as a Visionary.
The CPaaS market is maturing rapidly driven by rising demand for frictionless customer experiences (CX). CPaaS is ideal to simplify and automate customer journeys at scale and deliver the right interactions for great customer experiences.
Cisco has a CPaaS solution, Webex Connect, as part of its Webex CX portfolio. We offer a secure, scalable, and compliant CPaaS solution that is designed specifically for enterprises, and delivers end-to-end customer journeys across multiple communication channels, that integrate with existing back-end systems.
Download the Gartner Magic Quadrant report for CPaaS to learn:
How Gartner defines the CPaaS market
What makes Cisco a Visionary in the Gartner Magic Quadrant for CPaaS
View from Gartner on the strengths and cautions for Cisco
Gartner, Magic Quadrant for Communications Platform as a Service (CPaaS), Lisa Unden-Farboud, Ajit Patankar, Pankil Sheth, Brian Doherty, 24th June 2024
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