Cross channel marketing strategy for a UK retailer.
This retailer sought to test how SMS could help them advertise new products to their customers. Read the case study for the full story.
An SMS campaign that delivered an ROI of 1,300%
For many retailers, email is their marketing channel of choice. But, with so many brands using the channel, standing out and connecting with customers is a huge challenge.
A furniture and home accessories retail client, with 21 stores across the UK and Ireland, wanted to test the effectiveness of SMS.
Find out in the case study how Webex Campaign was used to advertise a new product range and subsequently increase customer foot traffic to generate £400,000 in total sales and £45,000 in incremental sales.
SMS was proven to be an effective channel for engaging customers, driving foot traffic, and increasing sales
Customer loyalty cards were linked to customers' mobile numbers to track campaign performance
SMS has now become an essential part of the client's cross-channel marketing strategy
