Every interaction wins customers.

Build interactive journeys with intelligent automation that engage and excite customers.

Talk to an expert Discover our CPaaS platform

Popular solutions.

  • Unified view of customer gaming activity

  • Profile manager for VIP customers

  • Registration and rewards management

  • Personalized offers with CRM integration

  • AI-driven enquiry resolution

  • Proactive alerts to prevent fraud

Who we work with.

Deliver rich interactions across the customer lifecycle.

Play it right with personalized marketing

Personalized campaigns

Design personalized marketing campaigns using customer data stored within existing internal systems such as gaming preferences and popular activity times.

Loyalty rewards

Design attractive loyalty rewards and promotions across multiple channels at scale. Send promotional vouchers that can be redeemed using Apple Wallet or Google Pay.

Manage VIP customers

Deliver a differentiated experience to VIP customers by sending personalized offers and deals on the channels of their choice.

Support customers on their favorite channels

Encourage self-service

Allow AI-driven chatbots to lead issue resolution using digital messaging channels like Facebook or Twitter. Enable seamless handovers to contact center agents for complex enquiries.

Call deflection

Deflect frequent inbound account enquiries such as registration issues, top-up limits, or customer verification to cost-efficient messaging channels that resolve problems faster.

Create conversational interactions

Use the latest channels

Make new registrations or zero-balance alerts interactive using richer channels such as RCS. Suggest alternative gaming options in real-time using push or in-app notifications.

Proactive messaging

Safeguard customers from spending too much, risky transactions, or suspended accounts with proactive automated alerts and notifications across any channel.


IT buyer’s guide for CPaaS.

CPaaS is one of the most exciting opportunities in the cloud communications space. A growing number of enterprises are using APIs, SDKs, and low-code tools within CPaaS solutions to design communications-enabled applications that enhance digital competitiveness. Discover the key features and functionality that you need to look for in an Enterprise CPaaS solution.

Why Webex CPaaS Solutions?


Launch marketing campaigns and new customer journeys at pace. Modify and iterate existing journeys with minimal additional effort.


Safeguard customer data and profile information based on the latest security frameworks trusted by the world's leading blue-chip organizations.


Integrate seamlessly with third-party applications, including leading CRM systems like Salesforce, to deliver seamless customer experiences.

Up your CX game with every interaction.

Talk to one of our experts today.