It’s finally here — Apple now supports RCS as part of iOS 18.
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RCS Business Messaging Report.
RCS continues to go from strength to strength, with its global audience growing to 473 million. Read our new report to learn the latest updates to the rollout of RCS and why it is a must-have channel for brands who want to deliver conversational experiences.
Why RCS?
Create rich, app-like experiences within the messaging inbox
In-built rich functionality
Use interactive action buttons, carousels, rich media cards, GIFs, videos, and more to deliver app-like experiences directly to customers’ smartphones. All from within the messaging inbox.
Custom branding
RCS enables businesses to style messages and UI components in line with a business' visual identity. Create a powerful experience for customers without having to download an app.
Provide more conversational customer experiences
Rich card carousels
Rich cards can be arranged in a carousel that can be scrolled through horizontally to provide customers with options. Particularly powerful for marketing departments to launch promotional campaigns.
Suggested replies and actions
Enables customers to send their responses quickly at the tap of a button instead of writing keywords. Responses appear as buttons or ‘chips’ beneath a message intended to guide the customer interaction.
Increase engagement rates for promotional marketing campaigns
Higher engagement
Customers currently using RCS have seen an increase in engagement in comparison to traditional SMS and MMS channels. With suggested replies and actions, businesses are able to guide users through the interaction leading to higher conversion rates and increased sales.
Increased measurability
Interactive features mean that consumers are able to take multiple paths through an RCS engagement, which provides businesses with a deeper understanding of the intent and habits of their customers.
Enable seamless customer service automation
Agent handover
Automate as much of the customer service journey as possible using action buttons and suggested replies but provide options for a human agent to contact customers for more complex enquiries. Use buttons to provide time options for the customer to book a call slot, all with just one tap.
Contextual actions
Leverage contextual smartphone capabilities by adding smart actions such as adding appointments to a customer's calendar.
Key features.
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No app download
All you need to reach customers is their phone number once they have activated the RCS service on their smartphones.
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Intelligent fallback
Easily fallback to SMS and send traditional text messages to customers who do not have RCS activated.
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Verified business accounts
Gain customer trust by using a verified account with custom branding for security purposes as well as brand recognition.
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Read receipts
Use read receipts to measure engagement as well as for regulatory compliance.
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Quick replies
Enable customers to send their responses quickly at the tap of a button instead of typing any text.
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Carousels
Send multiple cards in a single message with unique suggested actions or replies for each card.
Webex Connect.
Manage all your customer interactions and channels in one place with our enterprise CPaaS platform. From APIs and pre-built integrations to low-code tools, Webex Connect equips your organization with everything you need to create and optimize the communications journeys that deliver a better experience to every customer.
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