It’s finally here — Apple now supports RCS as part of iOS 18.

RCS Business Messaging

Your business messaging, but better.

Amplify your messages with branded, rich media capabilities to create superior customer interactions.

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What is RCS and why should you adopt it?

RCS Business Messaging delivers a rich app-like experience straight to your customers native messaging inbox on iOS and Android devices.

3x

Higher engagement rate

Boost engagement and open rates with rich, interactive features.

50%

Higher conversion

Drive sales and customer conversion rates with personalized messaging.

60%

Uplift in retention

Deliver branded messaging experiences that enhance customer retention.

Intuitive rich features.

Fully branded & verified

Reassure customers and minimize fraud risk by sending messages from a branded, verified and secure channel.

Suggested replies

Make replying as simple as a single tap with suggested, easy, one tap replies.

Suggested actions

Easily guide customers to the next step in their journey with suggested action buttons that can trigger a range of actions, including opening a webpage, sharing a location or creating a calendar event.

Rich cards & carousels

Combine text, images and suggested actions into a single message with rich cards. Build on this with carousels, a scrollable selection of up to 10 cards that provide a range of actions or replies.​

Multi-media sharing

Easily share videos, GIFs and files with your customers from a single channel.

RCS eGuide: Why RCS is the global messaging standard

Don’t get left behind, see why RCS messaging is a must have into today’s CX driven market

Which type of RCS is right for you?

There are 3 types of RCS Business Messaging, our experts can help you navigate which is right for your business.

Basic

Single

Conversation

Enhance your SMS messages

  • Verified and Branded Sender ID

  • 160 Character limit

Want the benefits of Basic messages without changing your existing SMS traffic? Branded Text might be right for you.

Rich notifications that capture customer attention

  • Verified and Branded Sender ID

  • No character limit*

  • Interactive features such as carousels and button replies

  • Share rich multimedia such as images and locations

*Service provider restrictions apply. 

Most effective for use cases where you want to deliver a rich notification enhanced with media or rich links, and a customer reply is rarely expected.

Conversational interactions that drive engagement

  • Verified and Branded Sender ID

  • No character limit*

  • Interactive features such as carousels and button replies

  • Share rich multimedia such as images and locations

  • Initiated by the brand (A2P) or by the customer (P2A)

*Conversations are not supported by all carriers.

Create more interactive and dynamic customer interactions where multiple messages are exchanged in real-time.

Use cases by industry.

Finance

Retail

Healthcare

Public Sector

Why Webex.

Leaders since 2018

We have years of experience of deploying RCS, working with associations like the MEF and GSMA to help shape the future of RCS functionality.

Step-by-step support

Whether you want to use our library of pre-built APIs, deploy an RCS chatbot or use our orchestration platform, Webex Connect - we can help.

Direct carrier support

We handle ecosystem complexity. Our direct connections with mobile operators across the world ensure you can reach RCS-enabled devices.

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Ready to take the next step?

Talk to one of our experts today.