![](https://webex-imimobile.nyc3.cdn.digitaloceanspaces.com/Full-Width/woman-phone-sea-sunglasses.jpg)
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Annual voyages across the globe.
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Cruise ships sailing to range of destinations.
Carnival Cruise Line is one the largest cruise line operators with 27 ships in their fleet, helping passengers travel to a range of destinations across the globe. Established since 1952, they are synonymous with delivering memorable vacation experiences. As the customer communication landscape has evolved, they recognized the need for a strategic shift to continue driving sales and deliver elevated experiences for their customers.
By adopting Webex Connect they are now better positioned to sell more cruises and achieve its mission of providing unforgettable vacation experiences.
Challenge
Using legacy phone-based communications.
Solution
Adopt Webex Connect to diversify and modernize their communications.
Results
Increased customer engagement and enhanced operational efficiency.
![](https://webex-imimobile.nyc3.cdn.digitaloceanspaces.com/Blended/Channels/sms-travel-shedule-change-1x1.jpg)
Looking to the future
Carnival’s partnership with Webex isn’t static; it’s an ongoing and evolving process.
The company is committed to leveraging Connect to continuously drive enhanced customer communications. Marcus Labra, Senior Manager for Contact Center Applications and Strategic Initiatives at Carnival Cruise Line says "We're thinking of video chat, we're thinking of rich communication text, branded text… There are a lot of features there that we haven't used yet that we're excited to use"
Carnival Cruise line can now automate sophisticated customer interactions across multiple channels, including SMS, WhatsApp, Apple Messages for Business, Google Business Messages and more. Through the platform's wide range of communication channel integrations, the cruise line can engage with a broader customer base in a more dynamic, engaging and personalized manner.