
CPaaS: How one platform can provide businesses with a 330% return on investment.
CPaaS: How one platform can provide businesses with a 330% return on investment
Customers expect communications with brands to be convenient, relevant, efficient and considering their preferences at all times. Therefore, integrating, scaling and orchestrating communication journeys becomes a vital attribute of how organizations create superior customer experiences.
Forrester Consulting conducted a Total Economic Impact (TEI) study to determine the cost savings and business benefits enabled by imimobile’s Communications Platform as a Service (CPaaS), imiconnect. They discovered that by deploying the platform, customers can expect a ROI of 330%.
Hear from the Forrester consultant who conducted the TEI and understand the customer success stories that the study is based on:
Creating and managing customer journeys was reduced from days to minutes.
Scalable mobile communications improved customer onboarding processes – bringing more than $1.2 million in productivity and cost savings.
Improved self-service capabilities increased efficiency in customer support functions through the use of channels such as SMS and WhatsApp.