Business Agility Drives the Evolution of CPaaS.
ZK Research details how an enterprise CPaaS platform can provide companies with the business agility they need to create best-in-class customer experiences.
What to look for in an Enterprise CPaaS solution provider.
The CPaaS solution should support both their developers and their business users.
Provides a broad set of business applications, such as CRM, customer data platform (CDP) and payment platforms.
A range of communication channels, such as SMS, voice, email and advanced digital messaging channels such as RCS messaging and WhatsApp.
Offer business controls such as role-based capabilities, consent and regulatory compliance.
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About the author
Zeus Kerravala is the founder and principal analyst with ZK Research. Kerravala provides tactical advice and strategic guidance to help his clients in both the current business climate and the long term. He delivers research and insight to the following constituents: end-user IT and network managers; vendors of IT hardware, software and services; and members of the financial community looking to invest in the companies that he covers.
Enterprise CPaaS can transform the end-to-end customer journey.
In this world companies that can use customers’ preferred channels to deliver them engaging experiences have a significant competitive advantage.
However, companies that provide best-in-class, end-to-end customer journeys need to have agility to continuously update and expand the way they use digital technologies to communicate, interact, and engage with their customers. Only then can they rapidly and cost-effectively enhance their CXs, while at the same time extending these experiences to new customers in new markets.
Download the whitepaper to:
Learn the pitfalls of the traditional “ask your developer” CPaaS model
Discover how enterprise CPaaS solutions help companies compete in a fast-paced digital economy
Find out what to look for in an Enterprise CPaaS solution provider