RCS is one of the leading channels shaping the future of CX.
Read our whitepaper to learn about the latest updates to the rollout of RCS, how brands are using the channel, and future opportunities.
Compared to SMS, RCS has a 30-50% higher conversion rate
Although the total addressable market of RCS-enabled devices is still growing, brands across all industries have been enjoying promising results from their inmarket campaigns - especially when compared to more traditional communication methods.
As reported by both Webex and Mobilesquared, in-market campaigns of RCS are showing read rates anywhere from 73% to 92% - highlighting RCS’s tremendous ability to reach customers on the app they use most frequently: the native messaging client.
What's included in this whitepaper:
An introduction to RCS
The impact of COVID-19 on business messaging
An update on the RCS ecosystem
How brands are using RCS
RCS’s role in digital advertising
RCS chatbot best practices
Looking ahead in 2021
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Powering the transition from texting to tapping.
Despite the impact of the COVID-19 pandemic, RCS continues to go from strength to strength, with its global audience growing to 473 million. The RCS ecosystem has seen greater collaboration in the last year, and more brands are testing its use for an increasingly wide range of use cases.
Learn why the RCS messaging channel is a must-have for brands who want to deliver app-like conversational experiences straight to a customer's messaging inbox.
This whitepaper will review:
The impact that COVID-19 had on RCS messaging and how brands communicated during the pandemic.
The latest RCS ecosystem developments, updates to channel rollout, and use cases on how brands are using RCS.
New RCS opportunities in conversational advertising and looking ahead to the future.