imimobile acquires Impact Mobile

imimobile expands digital customer engagement strategy in North America with completion of Impact Mobile acquisition

London

IMImobile PLC, a global cloud communications software and solutions provider, is pleased to announce it has completed the acquisition of Impact Mobile Inc., Canada’s leading provider of end-to-end mobile engagement solutions from Dealnet Capital Corporation.

Impact Mobile provides mobile customer engagement solutions to clients including operators, retailers, government agencies and major household brands across Canada and the United States.

As mobile customer engagement across enterprise marketing and customer service becomes increasingly conversational through digital communication channels, the use of interactive messaging has become central to the way businesses communicate with their customers.

The acquisition was supported by Silicon Valley Bank and serves to strengthen IMImobile’s North American presence and management team. The Impact Mobile team will remain with the business to oversee the integration and delivery of future growth initiatives. Impact Mobile’s JumpTXT® platform will be integrated into IMImobile’s CX Automation Cloud infrastructure.

Jay Patel, Chief Executive Officer of IMImobile commented, “We are delighted to announce the acquisition of Impact Mobile. Its customer and product portfolio is highly complementary to IMImobile’s existing products and solutions, providing the Group with immediate and significant cross-sell and up-sell opportunities to extend the distribution of our communications technology and solutions into an established customer base. We look forward to working with the Impact Mobile team to expand our footprint across North America.”

John Leon, General Manager and Chief Operating Officer of Impact Mobile added, “With the market for mobile customer engagement and enterprise customer messaging set for significant growth, we’re delighted to be joining the IMImobile team, enabling us to accelerate growth in North America, as well as benefit from the extended product portfolio and global reach of the Group.”

Rosh Wijayarathna, Managing Directorof Silicon Valley Bank said, “We are pleased to support IMImobile with this latest acquisition. We love working with some of the most innovative companies in the world and IMImobile is an impressive business with a track record of financial, operational and strategic progress, which can capitalise on a buoyant market set for significant growth in the coming years.”

For further details about the acquisition please click here.

For further information please contact:

Charlotte Jewsbury, Marketing Director. jewsbury@cisco.com
(408) 526-4000

About Webex CPaaS Solutions

Webex CPaaS Solutions (previously known as imimobile) provides cloud communications software and services that manage business-critical customer interactions at scale. 

Our enterprise-grade, cloud communications platform (CPaaS), Webex Connect delivers end-to-end customer journeys by orchestrating, automating, and monitoring interactions and integrating with existing, disparate back-end systems. This provides a choice of tools and capabilities for IT teams, developers and line of business teams to build seamless customer experiences

We also provide a set of SaaS applications designed specifically for business users who are looking for pre-packaged applications for use within their organization; these include Webex Campaign, Webex Engage, Webex Notify and Webex Assist.

To put it simply, we help businesses to lower costs, reduce complexity and accelerate IT roadmaps. We believe that customer experience is the key competitive advantage for consumer businesses. So, we’re creating a world where enterprises can stay constantly connected to their customers. A world where every touchpoint, on every channel, is an opportunity to deliver rich, engaging, intuitive experiences.