imimobile announces availability of its enterprise communications platform Webex Connecet on Salesforce AppExchange

Will enable businesses utilising the Salesforce Platform to rapidly launch and orchestrate two-way, trigger-based customer communications, across 10+ communication channels including SMS, WhatsApp, Apple Mesages for Business, In App and Push, amongst others

London

IMImobile today announced the availability of its enterprise cloud communications platform Webex Connect on Salesforce AppExchange. This can enable businesses utilising the Salesforce Platform to rapidly launch and orchestrate two-way, trigger-based customer communications, across 10+ communication channels including SMS, WhatsApp, Apple Messages for Business, In-App and Push, amongst others.

The Webex Connect for Salesforce App will augment the existing customer interaction capabilities of Salesforce Service Cloud, Sales Cloud, Commerce Cloud and Field Service Lightning to enable proactive customer engagement and reduce the cost of serving customers across touchpoints. Enterprises will be able to automate communications, such as order and delivery notifications for retailers, engineer appointment bookings for utility providers and customer welcome journeys for mobile operators, among many others, with ease of integration into Salesforce.

‘Webex Connect for Salesforce’ app is now available on the Salesforce AppExchange.

Webex Connect provides omnichannel customer communications at scale

Over 80% of businesses now compete predominantly on the basis of customer experience. Two-way digital communication channels are becoming business critical for enterprises in all sectors to proactively communicate with their customers1. The Webex Connect customer communications platform, now integrated with AppExchange, enables Salesforce customers to orchestrate proactive, trigger-based communications across different points in the customer journey.

Jay Patel, Chief Executive of IMImobile, commented: “Consumers today expect the same connected experience with businesses as they have with their friends and family, through two-way digital channels using their Smartphone or tablet. The ability of businesses to provide the choice of channels to their customers with high levels of automation and integration becomes critical to deliver a differentiated customer experience and reduce operating costs. Webex Connect's integration with AppExchange will allow Salesforce customers to offer a connected customer experience across communication channels”.

“We are happy to welcome Webex Connect onto Salesforce AppExchange as they provide customers with an exciting new way to automate two-way customer interactions”, said Mike Wolff, SVP, ISV Sales, Salesforce. "The exponential growth of AppExchange underscores the enormous opportunity the entire Salesforce ecosystem has in creating cutting-edge solutions and driving customer success."

Jay Patel, continued, “Salesforce is a world leader and innovator in customer engagement, who recognise that the key to successful customer communications is for businesses to adopt an omni-channel strategy. We’re excited to be integrating our Webex Connect enterprise communications platform with the world’s leading customer relationship management platform.”

For further information please contact:

Charlotte Jewsbury, Marketing Director. jewsbury@cisco.com
(408) 526-4000

About Webex CPaaS Solutions

Webex CPaaS Solutions (previously known as imimobile) provides cloud communications software and services that manage business-critical customer interactions at scale. 

Our enterprise-grade, cloud communications platform (CPaaS), Webex Connect delivers end-to-end customer journeys by orchestrating, automating, and monitoring interactions and integrating with existing, disparate back-end systems. This provides a choice of tools and capabilities for IT teams, developers and line of business teams to build seamless customer experiences

We also provide a set of SaaS applications designed specifically for business users who are looking for pre-packaged applications for use within their organization; these include Webex Campaign, Webex Engage, Webex Notify and Webex Assist.

To put it simply, we help businesses to lower costs, reduce complexity and accelerate IT roadmaps. We believe that customer experience is the key competitive advantage for consumer businesses. So, we’re creating a world where enterprises can stay constantly connected to their customers. A world where every touchpoint, on every channel, is an opportunity to deliver rich, engaging, intuitive experiences.