imimobile shortlisted for an Effective Mobile Marketing Award

imimobile shortlisted for an Effective Mobile Marketing Award for its work with mobile operators

London

IMImobile a leading global provider of end-to-end mobile engagement software and solutions to telecom operators, enterprises and media companies, today announced that it has been shortlisted for an Effective Mobile Marketing Award. This year’s awards attracted more than 250 entries, setting an unbelievably high standard, where only the very best entries were shortlisted.

IMImobile is shortlisted for two campaigns in the category “Most Effective Campaign from a Mobile Operator” for their work with T-Mobile and EE. Both campaign entries were recognised because of the tangible results they produced, such as strengthened customer loyalty, increased customer engagement and a measurable uptake of services that supported revenue assurance strategies.

Alex Klose, Head of Marketing at IMImobile said: “We are pleased to be shortlisted for an Effective Mobile Marketing Award, especially because of the tough competition and the overall quality of the entries. Our work with T-Mobile and EE demonstrates that we continue to deliver tangible business results for mobile operators by utilising our creative and technical skill set.”

With more than 250 entries, the Effective Mobile Marketing Awards rewards companies and organisations that produce outstanding mobile marketing campaigns and solutions. The winners of each category will be announced at the Effective Mobile Marketing Awards ceremony at the London Film Museum on the 28th November.

David Murphy, Chair of the Effective Mobile Marketing Awards judging panel commented: “I know it’s what the chair of every judging panel says about any awards program, but the standard of entries this year has been unbelievably high. There are several categories where a number of very good entries have not made the cut, simply because of the quality they were up against.”

For further information please contact:

Charlotte Jewsbury, Marketing Director. jewsbury@cisco.com
(408) 526-4000

About Webex CPaaS Solutions

Webex CPaaS Solutions (previously known as imimobile) provides cloud communications software and services that manage business-critical customer interactions at scale. 

Our enterprise-grade, cloud communications platform (CPaaS), Webex Connect delivers end-to-end customer journeys by orchestrating, automating, and monitoring interactions and integrating with existing, disparate back-end systems. This provides a choice of tools and capabilities for IT teams, developers and line of business teams to build seamless customer experiences

We also provide a set of SaaS applications designed specifically for business users who are looking for pre-packaged applications for use within their organization; these include Webex Campaign, Webex Engage, Webex Notify and Webex Assist.

To put it simply, we help businesses to lower costs, reduce complexity and accelerate IT roadmaps. We believe that customer experience is the key competitive advantage for consumer businesses. So, we’re creating a world where enterprises can stay constantly connected to their customers. A world where every touchpoint, on every channel, is an opportunity to deliver rich, engaging, intuitive experiences.