imimobile shortlisted for two Effective mobile marketing awards

imimobile shortlisted for two Effective mobile marketing awards

London

IMImobile, a leading global specialist provider of mobile engagement solutions to telecom operators and enterprises, today announced that it has been shortlisted for two Effective Mobile Marketing Awards. With more than 200 entries from the world’s biggest brands, the prestigious awards celebrate the very best mobile marketing campaigns and solutions.

The British Gas Appointment Reminder Service is shortlisted for the Most Effective Mobile CRM/Enterprise Messaging Campaign. The service uses IMImobile’s suite of mobile CRM technologies to help British Gas reduce the number of missed appointments whilst increasing customer service.

IMImobile is also shortlisted for the Most Effective Tablet Application for its work on the Sky News Arabia iPad app which provides Arabic-language breaking news videos and articles. The custom built tablet interface displays a unique rotating photo wall carousel, allowing users to select live-streaming news videos in a 3D environment. News stories are automatically uploaded to the app via an open API to ensure users have seamless access on the move to breaking news as it happens.

Commenting on the news, Jay Patel, Managing Director, IMImobile said: “We are proud to be shortlisted alongside leading brands and agencies. Our work with British Gas and Sky News Arabia shows that mobile marketing can be more than just innovative; it delivers tangible business benefits that impact the bottom line.”

The winners of the Effective Mobile Marketing Awards will be announced on Thursday 29th November at the London Film Museum.

For further information please contact:

Charlotte Jewsbury, Marketing Director. jewsbury@cisco.com
(408) 526-4000

About Webex CPaaS Solutions

Webex CPaaS Solutions (previously known as imimobile) provides cloud communications software and services that manage business-critical customer interactions at scale. 

Our enterprise-grade, cloud communications platform (CPaaS), Webex Connect delivers end-to-end customer journeys by orchestrating, automating, and monitoring interactions and integrating with existing, disparate back-end systems. This provides a choice of tools and capabilities for IT teams, developers and line of business teams to build seamless customer experiences

We also provide a set of SaaS applications designed specifically for business users who are looking for pre-packaged applications for use within their organization; these include Webex Campaign, Webex Engage, Webex Notify and Webex Assist.

To put it simply, we help businesses to lower costs, reduce complexity and accelerate IT roadmaps. We believe that customer experience is the key competitive advantage for consumer businesses. So, we’re creating a world where enterprises can stay constantly connected to their customers. A world where every touchpoint, on every channel, is an opportunity to deliver rich, engaging, intuitive experiences.