3Cinteractive delivers first RCS business messaging campaigns in North America and will showcase at 2018 Mobile World Congress

Boca Raton

Today, 3Cinteractive (3C), the leading provider of mobile marketing services for enterprise businesses, announced the first ever live North American deployment of brand-to-consumer (A2P) mobile messaging using Rich Communications Services (RCS) over the Sprint Network.

3C launched the messaging campaign earlier this month as part of a pilot program with a leading millennial retailer as part of the Google Early Access Program for RCS business messaging.

“This marks a major milestone in bringing rich, ‘app-like’ functionality to the mobile phone’s native messaging capabilities and showcases the beginning of what’s to come in terms of re-imagining how customers interact with their favorite brands via mobile”, states John Duffy, Founder and CEO of 3C.

The pilot program has been designed to utilize new features and functionality made available through the RCS standard, such as rich cards and suggested actions and replies—all of which enable more interactive and actionable engagements between brands and their customers.

As the costs for brands to engage customers continues to soar and competition with third party players for customer data intensifies, the ubiquity of messaging combined with the power of RCS will enable businesses to own a direct, rich conversation with their customers.

3C also recently announced the mobile industry’s first RCS Engagement Platform that enables brands to build and deploy powerful A2P RCS messaging experiences. 3C’s RCS Engagement Platform allows users to deliver RCS workflows to all customers on all supported devices, and manages the complexity of fragmented carrier and MaaP platform implementations.

Next week, 3C will be on hand at Mobile World Congress in Barcelona, Spain to showcase the power of RCS for brands. For anyone attending Mobile World Congress who would like to learn more about RCS, or to set up a session in Barcelona, get in touch via our contact form.

For further information please contact:

Charlotte Jewsbury, Marketing Director. jewsbury@cisco.com
(408) 526-4000

About 3Cinteractive.

Driven by a team with dynamic technical and strategic expertise, 3Cinteractive (3C) empowers leading brands and enterprises to develop deeper, more valuable relationships with their customers. Through its mobile marketing services, 3C extends the connection between customers and brands, driving increased loyalty, brand awareness, and results.

From building unique one-to-one interactions to facilitating valuable mobile commerce transactions, 3C's multichannel mobile capabilities—including RCS, SMS, MMS, push, mobile wallet, mobile web and more—enable marketers to deliver timely, relevant engagements at the moment of need.

For the past three years, 3C has been working side-by-side with the GSMA and global carriers to develop the MaaP ecosystem to make RCS the preferred channel for enterprise business messaging and delivered the first North American RCS Business Messaging campaigns.