APO announces strategic partnership with imimobile

APO announces strategic partnership with imimobile to provide and exclusive feed of Africa-related news releases across Africa

London

APO (African Press Organization) (http://www.apo-opa.com), the sole press release newswire in Africa and the global leader in media relations relating to Africa, today announced a multi-year strategic partnership with IMImobile (https://imimobile.com), a leading global provider of end-to-end mobile engagement software and solutions to telecom operators, enterprises and media companies, to provide mobile content to MTN Group, Airtel, Orange, Vodafone Group and Tigo in over 30 countries, with a total reach of 250 million users in Africa.

The partnership with IMImobile and their connection to mobile network operators across the continent, will allow APO to deliver an exclusive feed of Africa-related news releases issued by governments, institutions, NGOs, companies, and United Nations agencies to over 250 million mobile subscribers, free of charge.

Thanks to IMImobile, APO content, which includes text, images, video, audio and documents, will be integrated into IMImobile’s award-winning DaVinci Evolved Service Platform (ESP) to guarantee multichannel delivery and superior customer experience to mobile devices in Benin, Botswana, Burkina Faso, Cameroon, Congo, DRC, Ghana, Guinea Conakry, Guinea-Bissau, Ivory Coast, Kenya, Liberia, Madagascar, Mali, Nigeria, Republic of the Congo, Rwanda, Senegal, South Africa, Sudan, Swaziland, Tanzania, Uganda and Zambia.

"According to the latest GSMA Intelligence data from the World Bank and UN, total mobile connections in the Sub Sahara region alone passed the 500 million mark in Q1 2013, increasing by about 20% year-on-year. Connections are expected to grow by a further 50% (250 million connections) over the next five years. The continent's smartphone market is expected to double in the next four years. In Africa the most effective marketing tool is now the mobile as it reaches the broadest market. IMImobile excels in distributing mobile content in Africa, and we could not have found a better partner to deliver APO content to mobiles", comments APO founder and CEO, Nicolas Pompigne-Mognard.

"This partnership between IMImobile and APO comes as a natural evolution of the population’s thirst for knowledge cross border and of international bodies looking more seriously at doing business in a new emerging and developing continent. At APO we are excited about being a leading contributor to changing the way business is done in Africa", added Pompigne-Mognard.

“With smartphone penetration forecasted to reach 20% by 2017, mobile will become the central access point for news and information via the internet. The partnership between APO, a media specialist and IMImobile’s mobile expertise, will ensure that content is delivered to African mobile users in an optmised multichannel format through our relationship with Africa’s mobile network operators”, comments Jay Patel, Chief Executive at IMImobile.

For further information please contact:

Charlotte Jewsbury, Marketing Director. jewsbury@cisco.com
(408) 526-4000

About Webex CPaaS Solutions

Webex CPaaS Solutions (previously known as imimobile) provides cloud communications software and services that manage business-critical customer interactions at scale. 

Our enterprise-grade, cloud communications platform (CPaaS), Webex Connect delivers end-to-end customer journeys by orchestrating, automating, and monitoring interactions and integrating with existing, disparate back-end systems. This provides a choice of tools and capabilities for IT teams, developers and line of business teams to build seamless customer experiences

We also provide a set of SaaS applications designed specifically for business users who are looking for pre-packaged applications for use within their organization; these include Webex Campaign, Webex Engage, Webex Notify and Webex Assist.

To put it simply, we help businesses to lower costs, reduce complexity and accelerate IT roadmaps. We believe that customer experience is the key competitive advantage for consumer businesses. So, we’re creating a world where enterprises can stay constantly connected to their customers. A world where every touchpoint, on every channel, is an opportunity to deliver rich, engaging, intuitive experiences.