British Gas and imimobile win

British Gas and imimobile win the Effective mobile marketing award for best Mobile CRM/Enterprise messaging campaign

London

IMImobile, a leading global specialist provider of mobile data platform and services to telecom operators and enterprises, today announced it has won the Most Effective CRM/Enterprise Messaging Campaign award at the Effective Mobile Marketing Awards. The prestigious awards celebrate the very best in mobile marketing campaigns and solutions from around the world.

IMImobile won the award for its work with British Gas. The Appointment Reminder Service uses IMImobile’s next generation CRM technology to help British Gas with their call avoidance strategy through personalised SMS and automated voicemail for proactive customer contact. Since implementing the effective solution, British Gas’ overall customer experience and loyalty has improved as well as increased efficiencies resulting in churn reduction and significant operational cost savings.

“We are honoured to be recognised by the industry for our solution, it delivers real business benefits to British Gas and shows how effective the mobile channel can be,” said Jay Patel, Managing Director, IMImobile.

“As consumer behaviour evolves with the latest mobile technologies, it becomes critical for businesses to seamlessly embrace these changes and ensure that mobile communications are used throughout the customer lifecycle. We have a set of tools and platforms that make mobile engagement quick and efficient", concluded Patel.

Helen Wallace, Head of Customer Experience, British Gas Home Services added, “We are constantly searching for opportunities to improve our customer experience, whilst increasing our operational efficiency. We are delighted that this has been recognised externally and continue to work with IMImobile on new opportunities to use mobile messaging to enhance the service we offer to our customers.”

The Effective Mobile Marketing Awards took place on the 29th of November at the London Film Museum.

For further information please contact:

Charlotte Jewsbury, Marketing Director. jewsbury@cisco.com
(408) 526-4000

About Webex CPaaS Solutions

Webex CPaaS Solutions (previously known as imimobile) provides cloud communications software and services that manage business-critical customer interactions at scale. 

Our enterprise-grade, cloud communications platform (CPaaS), Webex Connect delivers end-to-end customer journeys by orchestrating, automating, and monitoring interactions and integrating with existing, disparate back-end systems. This provides a choice of tools and capabilities for IT teams, developers and line of business teams to build seamless customer experiences

We also provide a set of SaaS applications designed specifically for business users who are looking for pre-packaged applications for use within their organization; these include Webex Campaign, Webex Engage, Webex Notify and Webex Assist.

To put it simply, we help businesses to lower costs, reduce complexity and accelerate IT roadmaps. We believe that customer experience is the key competitive advantage for consumer businesses. So, we’re creating a world where enterprises can stay constantly connected to their customers. A world where every touchpoint, on every channel, is an opportunity to deliver rich, engaging, intuitive experiences.