Cisco named a Leader in IDC MarketScape Worldwide CPaaS 2023 report
Cisco, a Global cloud communications platform (CPaaS) provider, has been named a Leader in the IDC MarketScape Worldwide Communications Platform as a Service (CPaaS) 2023 Vendor Assessment (IDC #US50607923, May 2023).
Customer experience is a key competitive advantage for consumer businesses. But it’s incredibly complex for enterprises to adapt their existing systems to fully benefit from the capabilities of the many evolving communication channels and the automation needed to meet today’s rapidly changing consumer demands. This is where CPaaS providers are ideally suited to meet the requirements of enterprises to simplify, automate and delight customers.
As an enterprise-grade CPaaS platform Webex Connect enables richer, smarter customer interactions to deliver end-to-end customer journeys across multiple communication channels, that integrate with existing back-end systems. With the primary objective to enable businesses to easily deliver seamless experiences, while saving time and reducing costs.
The IDC MarketScape noted, “Consider Cisco if you are a large enterprise company with diverse employee communications and customer engagement requirements. The company will offer a global solution that will simplify and automate with a reliable, stable platform built for scale.”
Jay Patel, Vice President and General Manager Webex CPaaS Solutions said: “Being named a Leader is a major achievement for Cisco and we believe is reflective of the integration, investment, and go-to-market progress we have made over the last year or so since being acquired by Cisco. We believe our CPaaS platform, Webex Connect, is uniquely positioned to support the needs of developers, IT, and line of business teams within enterprises and we are proud that it is used today by many leading brands globally."
Courtney Munroe, Research Vice President, Worldwide Telecommunications Research at IDC, said: “Cisco offers a full range of CPaaS and SaaS solutions for large enterprises across a variety of verticals, and includes integrations to a range of business systems including major contact center platforms such as Webex Contact Center. This enables Webex Connect, Cisco’s CPaaS solution, to be an integral part of the Webex CX portfolio which offers a unique proposition to enterprises by enabling end-to-end customer journeys and experiences. A key strength of Webex Connect is the ability to offer a secure, scalable, and compliant enterprise-grade cloud communications platform for quick and simple development of communication-enabled enterprise applications.”
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.