imimobile acquires Textlocal

imimobile strengthens position as leading mobile solution provider by acquiring Textlocal

London

IMImobile, a global technology company providing software and services which help businesses capitalise on the growth in mobile communications, today announced the acquisition of TxtLocal Limited (TextLocal), an award winning self-service, cloud based, mobile messaging business.

Named one of the fastest growing technology companies in 2013 by Deloitte and GP Bullhound in 2014, TextLocal is the leading mobile communications company focused on enabling SMBs to harness the capabilities of mobile messaging. Based in Chester and Malvern, TextLocal has served over 120,000 businesses, including customers such as Debenhams, Paddy Power, Greenpeace, Groupon and P&O Ferries.

IMImobile has identified significant opportunity to leverage its global footprint to introduce TextLocal’s messaging platform to new international markets, industries and clients. The SMB mobile messaging market is forecasted by many analysts as one of the fastest growing segments and the TextLocal platform will form an essential element of IMImobile’s mobile engagement product portfolio to capitalise on this trend.

Jay Patel, CEO of IMImobile commented: “We are very pleased about the acquisition of TextLocal. The acquisition will allow us to target the small and medium sized business segment that we don’t currently serve and expand our cloud based mobile messaging offering. We look forward to working with the entire team and we will be integrating TextLocal into the Group over the next six months.”

Furthermore, TextLocal and its customer base will benefit from IMImobile’s capabilities of delivering multichannel customer engagement and mobile payments solutions that work in synergy with TextLocal’s innovative features such as mobile vouchers and ticketing.

Alastair Shortland, CEO and Founder of TextLocal added: “We are very excited to become a part of IMImobile, who are a global leader of providing mobile engagement solutions in over 60 countries worldwide. We will continue with the development of innovative features and look forward to working with IMImobile on our mission to revolutionise how SMBs can communicate with their customers to drive engagement levels.”

For further information please contact:

Charlotte Jewsbury, Marketing Director. jewsbury@cisco.com
(408) 526-4000

About Webex CPaaS Solutions

Webex CPaaS Solutions (previously known as imimobile) provides cloud communications software and services that manage business-critical customer interactions at scale. 

Our enterprise-grade, cloud communications platform (CPaaS), Webex Connect delivers end-to-end customer journeys by orchestrating, automating, and monitoring interactions and integrating with existing, disparate back-end systems. This provides a choice of tools and capabilities for IT teams, developers and line of business teams to build seamless customer experiences

We also provide a set of SaaS applications designed specifically for business users who are looking for pre-packaged applications for use within their organization; these include Webex Campaign, Webex Engage, Webex Notify and Webex Assist.

To put it simply, we help businesses to lower costs, reduce complexity and accelerate IT roadmaps. We believe that customer experience is the key competitive advantage for consumer businesses. So, we’re creating a world where enterprises can stay constantly connected to their customers. A world where every touchpoint, on every channel, is an opportunity to deliver rich, engaging, intuitive experiences.