imimobile and British Gas shortlisted for the MOMAs

imimobile and British Gas shortlisted for the marketing on mobile awards

London

IMImobile, a leading global specialist provider of mobile engagement solutions to telecom operators, enterprises and media companies, today announced that it has been shortlisted for the inaugural Marketing on Mobile Awards (MOMA). Organised by The Drum, the awards identify the best work being done in mobile across the UK and will award those who are delivering effective strategies and campaigns.

The British Gas Appointment Reminder Service is shortlisted under the Professional Services Mobile Strategy/Campaign category. The service uses IMImobile’s suite of mobile CRM technologies to help British Gas reduce the number of missed appointments whilst increasing customer service.

Commenting on the news, Alex Klose, Head of Marketing, IMImobile said: “We are delighted the judges shortlisted the British Gas Appointment Reminder Service alongside leading brands and agencies. Our work demonstrates that mobile marketing paired with a blend of innovation and technical creativity can deliver tangible business results that impact the bottom line.”

This is the second time IMImobile’s work for British Gas has been recognised as industry leading, with being awarded the Most Effective Mobile CRM/Enterprise Messaging Campaign at the Effective Mobile Marketing Awards in November 2012.

The winners of the MOMAs will be revealed on Thursday, 13th June in the Emirates Stadium in London.

For further information please contact:

Charlotte Jewsbury, Marketing Director. jewsbury@cisco.com
(408) 526-4000

About Webex CPaaS Solutions

Webex CPaaS Solutions (previously known as imimobile) provides cloud communications software and services that manage business-critical customer interactions at scale. 

Our enterprise-grade, cloud communications platform (CPaaS), Webex Connect delivers end-to-end customer journeys by orchestrating, automating, and monitoring interactions and integrating with existing, disparate back-end systems. This provides a choice of tools and capabilities for IT teams, developers and line of business teams to build seamless customer experiences

We also provide a set of SaaS applications designed specifically for business users who are looking for pre-packaged applications for use within their organization; these include Webex Campaign, Webex Engage, Webex Notify and Webex Assist.

To put it simply, we help businesses to lower costs, reduce complexity and accelerate IT roadmaps. We believe that customer experience is the key competitive advantage for consumer businesses. So, we’re creating a world where enterprises can stay constantly connected to their customers. A world where every touchpoint, on every channel, is an opportunity to deliver rich, engaging, intuitive experiences.