imimobile and SMARTY partner to bring end-to-end personalized communication to its growing customer base

imimobile’s CPaaS solution offers frictionless customer experience at each stage of the journey, and using RCS as a channel generated over a 100% increase in engagement vs. email


imimobile, the global cloud communications software and solutions provider (part of Webex by Cisco), has announced that SMARTY, a UK SIM-only mobile network, has deployed Webex Connect and Webex Campaign to support its growing subscriber base and drive a more seamless customer experience across its marketing journeys and digital channels.

With imimobile’s communications platform as a service (CPaaS) solution – Webex Connect - at its core, SMARTY can now better support seamless customer engagement across its customer onboarding programme as well as throughout its in-life and retention campaigns which required greater need for effective, cross-channel, personalized communications. This has allowed SMARTY to replace disparate services and vendors, consolidating these channels and services to minimize costs, maximize operational efficiencies and improve campaign response rates.

Replacing the manual processes of previous solutions with imimobile’s multi-channel CPaaS technology has provided SMARTY with better automation through one central platform to manage all its customer interactions. Its teams now have real-time insight into the communications customers are receiving and how they are interacting and responding to these, which in turn offers the ability to add further levels of automation and intelligence throughout the customer journey to improve the overall experience.

“As we continue to grow our customer base, it was becoming apparent that we needed to change the way in which we interact with customers,” said Sayed Hajamaideen, Head of Marketing & Propositions at SMARTY. “Our ethos is simple, honest mobile and we found that imimobile aligned very strongly to this with its easy, straightforward, and intelligent technology. SMARTY is in an extremely competitive industry, and we are an ambitious company – we were looking for a highly personalized, automated customer experience solution that would keep pace with the speed at which we are moving. imimobile has helped overhaul our entire approach to customer communications through its CPaaS platform and multi-channel capabilities to ensure a frictionless experience for our growing customer base.”

Webex Connect sits at the heart of SMARTY’s customer communications, from welcome and onboarding to loyalty and retention campaigns. It directly integrates with SMARTY’s existing systems, including its CRM platform, which allows SMARTY to automate communications with customers at key moments to, for example, ‘refer a friend’ or ‘leave a review’.

This integration also provides a complete view of the customer and helps SMARTY’s teams to craft appropriate communications specific to their journeys. The platform also syncs with SMARTY’s Trust Pilot reviews programme, using rich communication services (RCS) to make it even easier and more convenient for customers to leave reviews, with SMARTY now reaching a 70% 5-star rating. This end-to-end journey orchestration allows for more interactive conversations that better relate to each individual customer and their needs at that time.

“We know that customer experience is becoming a board-level discussion, as more and more business leaders understand its increasing impact on the bottom line,” said Jay Patel, VP & GM, Webex CPaaS. “SMARTY is at the forefront of this curve, seeing the critical importance for implementing a CPaaS solution to manage its customer communications. They needed a better solution to support their customer base, one that could help evolve marketing-led journeys to an end-to-end customer experience. The Webex Connect platform acts as a central hub, delivering automation, personalization, innovation, and a multi-channel approach to support how SMARTY is able to engage their customer base at each and every stage of their journey.  Using this approach to reaching out across the most appropriate channel, SMARTY has unsurprisingly seen up to a 500% uplift in campaign engagement compared to the traditional single channel approach.”

With automation, personalization, and the ability to innovate with agility at its core, imimobile enables seamless 'two-way' communications for SMARTY’s customers, giving customers the ability to respond directly in the same channel where they have received the messages from SMARTY’s team.  This joined up communication across all channels has made it extremely easy and efficient for SMARTY to continually communicate with its customers in a place and time that suits them best so that they can be kept up to date with new products and services, while also be able to make informed decisions on tariffs and packages.

For more information on Webex Connect, please visit here

For further information please contact:

Charlotte Jewsbury, Marketing Director.
(408) 526-4000

About Webex CPaaS Solutions

Webex CPaaS Solutions (previously known as imimobile) provides cloud communications software and services that manage business-critical customer interactions at scale. 

Our enterprise-grade, cloud communications platform (CPaaS), Webex Connect delivers end-to-end customer journeys by orchestrating, automating, and monitoring interactions and integrating with existing, disparate back-end systems. This provides a choice of tools and capabilities for IT teams, developers and line of business teams to build seamless customer experiences

We also provide a set of SaaS applications designed specifically for business users who are looking for pre-packaged applications for use within their organization; these include Webex Campaign, Webex Engage, Webex Notify and Webex Assist.

To put it simply, we help businesses to lower costs, reduce complexity and accelerate IT roadmaps. We believe that customer experience is the key competitive advantage for consumer businesses. So, we’re creating a world where enterprises can stay constantly connected to their customers. A world where every touchpoint, on every channel, is an opportunity to deliver rich, engaging, intuitive experiences.