imimobile and Zeebox partner

imimobile and Zeebox partner to drive deeper social media audience engagement for live TV shows

London

IMImobile, a leading global provider of technology infrastructure for mobile data, interactive broadcast, voice and video services to mobile operators, enterprises and media companies today announced the integration of its Multi-Media Console (MMC) within the zeebox “SHOWTIME” platform.

IMImobile’s platform provides broadcasters with a seamless way to aggregate audience content across a range of digital streams, including Twitter, Facebook, SMS, MMS, email and apps. This allows the broadcaster to edit, curate, and then publish user-generated coverage through the ground-breaking zeebox second-screen experience to drive viewer engagement.

The initial co-operation was to help to successfully drive audience engagement during Sky 1 HD’s flagship entertainment show ‘Got to Dance’, where, the IMImobile platform was used to aggregate, moderate and republish all audience interactivity onto a “Social Wall” in the live studio. IMImobile worked closely with zeebox to design and host all of the creative for the “SHOWTIME” environment within the zeebox application. This included the live broadcast “Social Wall” for each of the acts performing on the weekly shows, as well as additional information on the presenter, judges and act biographies.

Jay Patel, Managing Director of IMImobile, says, “zeebox are leading the way in second-screen audience engagement, and how to utilise social media for TV. We look forward to working with zeebox and broadcasters globally to drive audience engagement, and to create new, innovative formats that put content at the heart of a show.”

Anthony Rose, zeebox co-founder and CTO, added, “All broadcasters and program makers want to engage with their audience via social media to create more real-time engagement. The zeebox application changes the way users experience TV, connect and share content with friends. We are delighted to be working with IMImobile to integrate its technology platform, which will allow us and our partners to manage and republish audience content into the zeebox application.”

For further information please contact:

Charlotte Jewsbury, Marketing Director. jewsbury@cisco.com
(408) 526-4000

About Webex CPaaS Solutions

Webex CPaaS Solutions (previously known as imimobile) provides cloud communications software and services that manage business-critical customer interactions at scale. 

Our enterprise-grade, cloud communications platform (CPaaS), Webex Connect delivers end-to-end customer journeys by orchestrating, automating, and monitoring interactions and integrating with existing, disparate back-end systems. This provides a choice of tools and capabilities for IT teams, developers and line of business teams to build seamless customer experiences

We also provide a set of SaaS applications designed specifically for business users who are looking for pre-packaged applications for use within their organization; these include Webex Campaign, Webex Engage, Webex Notify and Webex Assist.

To put it simply, we help businesses to lower costs, reduce complexity and accelerate IT roadmaps. We believe that customer experience is the key competitive advantage for consumer businesses. So, we’re creating a world where enterprises can stay constantly connected to their customers. A world where every touchpoint, on every channel, is an opportunity to deliver rich, engaging, intuitive experiences.