imimobile appoints North America CEO

Industry veteran Bales joins imimobile with more than 20 years of executive experience driving business growth and innovation across North America for public communications technology companies


Global enterprise cloud communications software and solutions provider IMImobile PLC, today announced the appointment of Bruce Bales as Chief Executive Officer, North America reporting to Jay Patel, Group Chief Executive.

Industry veteran Bales joins IMImobile with more than 20 years of executive experience driving business growth and innovation across North America for public communications technology companies such as AT&T, Glenayre Technologies, and CLX Communications. Bruce will work alongside Tim Miller, President, IMImobile North America to continue IMImobile’s expansion in both the U.S. and Canada.

Following IMImobile’s acquisitions over the last 18 months, which include established mobile communication platform providers SUMOTEXT Corporation, Impact Mobile and email service provider Express Pigeon, Bales joins with responsibility for consolidating and growing the company’s North American operations across the enterprises, carriers and application service providers it serves.

“I am delighted to be joining IMImobile at this exciting time as we continue the integration of people and processes that support what is already an impressive roster of some of North America’s most admired brands, wireless operators, and application service providers. As we accelerate our distribution of IMImobile’s proven solution offerings to the customers of the businesses we have acquired, Tim and I are committed to maintaining IMImobile’s unique heritage and reputation of product reliability, service, and support,” commented Bruce Bales, Chief Executive, IMImobile North America.

Jay Patel, Group Chief Executive, added, “We strongly believe that there is a great market opportunity for IMImobile’s cloud communications suite in North America and Bruce has deep experience in this specific market and of growing technology businesses. He is a well-regarded executive in the industry, and with his capabilities and the commercial and technical teams we have established in the region we now have a strong foundation for future growth.”

Tim Miller, President, IMImobile North America, further commented: “Everyone knows that Bruce Bales is a pioneer in the Communications Platform-as-a-Service (CPaaS) sector. He is uniquely qualified to scale our operations as we help more companies digitally transform their customer engagement processes, to leverage an ever-expanding list of channels, channel partners, and marketing clouds. It’s also very satisfying to announce that our first decision together was to bring Dave Lawson on board as VP of Strategic Services. I’ve known and admired Dave back to his days at 5th Finger, Knotice, and Ignition One. Our customers are going to benefit from his unique ability to analyse data to shape and execute measurable digital marketing strategies.”

Bruce Bales and IMImobile will be present at the GSMA Mobile World Congress in Barcelona where it will be showcasing RCS (Rich Communication Service) demos with brands such as DPD, Shell, Barclays and Pizza Hut at the Google stand, located at GSMA Innovation City, Hall 4 Stand 4A30.

For further information please contact:

Charlotte Jewsbury, Marketing Director.
(408) 526-4000

About Webex CPaaS Solutions

Webex CPaaS Solutions (previously known as imimobile) provides cloud communications software and services that manage business-critical customer interactions at scale. 

Our enterprise-grade, cloud communications platform (CPaaS), Webex Connect delivers end-to-end customer journeys by orchestrating, automating, and monitoring interactions and integrating with existing, disparate back-end systems. This provides a choice of tools and capabilities for IT teams, developers and line of business teams to build seamless customer experiences

We also provide a set of SaaS applications designed specifically for business users who are looking for pre-packaged applications for use within their organization; these include Webex Campaign, Webex Engage, Webex Notify and Webex Assist.

To put it simply, we help businesses to lower costs, reduce complexity and accelerate IT roadmaps. We believe that customer experience is the key competitive advantage for consumer businesses. So, we’re creating a world where enterprises can stay constantly connected to their customers. A world where every touchpoint, on every channel, is an opportunity to deliver rich, engaging, intuitive experiences.