imimobile build Windows “Up at the O2” app in partnership with O2

imimobile build Windows “Up at the O2” app in partnership with O2

London

IMImobile a leading global provider of end-to-end mobile engagement software and solutions to telecom operators, enterprises and media companies, today announced their involvement in O2’s newly launched Windows app “Up at The O2”.

O2 chose long-time partner IMImobile to develop and build the Windows app, which is used to enrich the “Up at The O2” experience. “Up at The O2” gives visitors the chance to climb a 52 meter high walkway to gain a spectacular 360˚ view of the capital and its many landmarks, including the Olympic Park, Thames Barrier, The Shard, Historic Royal Greenwich and Canary Wharf, before descending back to base.

The Windows app offers value to both climbers and those just wanting to gain more information about “Up at The O2” such as who is eligible to participate in the climb, how to book tickets, opening times, advice on preparation and landmarks to look out for when standing at the top of The O2. In addition, IMImobile developed an augmented reality feature for the app, which provides an interactive layer to the app experience.

The augmented reality feature enables customers to use their Windows mobile camera to gain information about iconic landmarks while standing at the very top of The O2 walkway. Users simply download and access the app, hold up the device, point the camera at various landmarks and the app provides an augmented reality view with information about the landmarks appearing on the screen.

Tristan Jewitt, Account Director at IMImobile said: “We are excited to have launched the ‘Up at The O2’ app in partnership with O2. We believe this is a fantastic example that demonstrates how mobile can successfully bridge the gap between the physical and digital world to enhance the live experience.”

The app is available to download at the Windows Phone Apps + Games Store UK.

For further information please contact:

Charlotte Jewsbury, Marketing Director. jewsbury@cisco.com
(408) 526-4000

About Webex CPaaS Solutions

Webex CPaaS Solutions (previously known as imimobile) provides cloud communications software and services that manage business-critical customer interactions at scale. 

Our enterprise-grade, cloud communications platform (CPaaS), Webex Connect delivers end-to-end customer journeys by orchestrating, automating, and monitoring interactions and integrating with existing, disparate back-end systems. This provides a choice of tools and capabilities for IT teams, developers and line of business teams to build seamless customer experiences

We also provide a set of SaaS applications designed specifically for business users who are looking for pre-packaged applications for use within their organization; these include Webex Campaign, Webex Engage, Webex Notify and Webex Assist.

To put it simply, we help businesses to lower costs, reduce complexity and accelerate IT roadmaps. We believe that customer experience is the key competitive advantage for consumer businesses. So, we’re creating a world where enterprises can stay constantly connected to their customers. A world where every touchpoint, on every channel, is an opportunity to deliver rich, engaging, intuitive experiences.