imimobile collects second award for British Gas service

imimobile collects second award for British Gas appointment reminder service

London

IMImobile a leading global mobile data infrastructure and solutions provider to telecom operators, enterprises and media companies, today announced it has won the “Professional Services Mobile Strategy/Campaign” award at the 2013 Marketing on Mobile Awards (MOMA).

IMImobile was presented the award for the British Gas Appointment Reminder Service. The service utilises IMImobile’s next generation CRM technology and expertise to help British Gas with their call avoidance strategy through automated voicemail and personalised text messaging for more effective customer engagement. Since implementing the solution, British Gas’s overall customer experience and loyalty has improved as well as increased efficiencies resulting in churn reduction and significant operational cost savings.

Alex Klose, Head of Marketing, IMImobile, “The British Gas Appointment Reminder Service delivers real benefits and demonstrates the effectiveness of the mobile channel. We are excited to be recognised by leading industry experts as it underlines our CRM expertise, delivering exceptional mobile solutions.”

Helen Wallace, Head of Customer Experience, British Gas Home Services added, “We are constantly searching for opportunities to improve our customer experience, whilst increasing our operational efficiency. We are delighted that this has been recognised externally and continue to work with IMImobile on new opportunities to use mobile messaging to enhance the service we offer to our customers.”

The Marketing on Mobile Awards took place on the 13th of June at the Emirates Stadium in London.

For further information please contact:

Charlotte Jewsbury, Marketing Director. jewsbury@cisco.com
(408) 526-4000

About Webex CPaaS Solutions

Webex CPaaS Solutions (previously known as imimobile) provides cloud communications software and services that manage business-critical customer interactions at scale. 

Our enterprise-grade, cloud communications platform (CPaaS), Webex Connect delivers end-to-end customer journeys by orchestrating, automating, and monitoring interactions and integrating with existing, disparate back-end systems. This provides a choice of tools and capabilities for IT teams, developers and line of business teams to build seamless customer experiences

We also provide a set of SaaS applications designed specifically for business users who are looking for pre-packaged applications for use within their organization; these include Webex Campaign, Webex Engage, Webex Notify and Webex Assist.

To put it simply, we help businesses to lower costs, reduce complexity and accelerate IT roadmaps. We believe that customer experience is the key competitive advantage for consumer businesses. So, we’re creating a world where enterprises can stay constantly connected to their customers. A world where every touchpoint, on every channel, is an opportunity to deliver rich, engaging, intuitive experiences.