imimobile Enhances Enterprise Digital Communications Strategy with US Acquisition of SUMOTEXT Corporation

imimobile completes the acquisition of SUMOTEXT Corporation to enable further leverage IMImobile’s cloud communications product suite in the US market.

London

IMImobile, a cloud communications software and solutions provider, has announced that it has completed the acquisition of SUMOTEXT Corporation ("SUMOTEXT"), an established US based provider of mobile messaging solutions for government, travel, retail, healthcare, and non-profit organisations.

As enterprises seek to accelerate the move to becoming digital businesses and improve customer experience with increased use of digital and mobile interaction channels, the secure and cost-effective management and delivery of these services is becoming increasingly important.

This strategic acquisition provides a platform for IMImobile to accelerate the growth of its business in the US market across new industry sectors, with its digital customer interaction products, building on existing relationships with mobile operators in the US.

SUMOTEXT’s customer and product portfolio is complementary to existing IMImobile products and solutions and will enable the combined companies to further leverage IMImobile’s cloud communications product suite in the US market.

IMImobile CEO Jay Patel commented, "The acquisition of SUMOTEXT strengthens our position in the US digital communications market. The SUMOTEXT team is experienced in selling and delivering business critical communication solutions to leading US brands. This acquisition provides a great platform for growth for IMImobile into the enterprise market in North America at a time of digital business growth. We expect to invest in sales and marketing in the remainder of the year to March 2018 in order to accelerate growth in future periods.”

For SUMOTEXT’s customers, the acquisition by IMImobile will see the SUMOTEXT team continue to enhance and support a platform that has been independently ranked #1 in the ‘Text Message Marketing’ category by TopTenReview.com for 7 straight years. In addition, SUMOTEXT’s founder and CEO, Tim Miller, will become President of IMImobile North America, Inc. and will join the Group as a member of the senior management team.

Miller commented, “As traditional mass messaging channels continue to lose ground to targeted interactive IP messaging channels, large enterprises, financial institutions and wireless carriers require interactive messaging solutions that can provide a consolidated customer viewand unified executionof customer interactions across digital channels. IMImobile enables us to deliver immediate differentiation from other providers in the US including the marketing cloud platforms,backed by a group that manages over 27 billion digital customer interactions on behalf of customers in 80 countries”.

For further information please contact:

Charlotte Jewsbury, Marketing Director. jewsbury@cisco.com
(408) 526-4000

About Webex CPaaS Solutions

Webex CPaaS Solutions (previously known as imimobile) provides cloud communications software and services that manage business-critical customer interactions at scale. 

Our enterprise-grade, cloud communications platform (CPaaS), Webex Connect delivers end-to-end customer journeys by orchestrating, automating, and monitoring interactions and integrating with existing, disparate back-end systems. This provides a choice of tools and capabilities for IT teams, developers and line of business teams to build seamless customer experiences

We also provide a set of SaaS applications designed specifically for business users who are looking for pre-packaged applications for use within their organization; these include Webex Campaign, Webex Engage, Webex Notify and Webex Assist.

To put it simply, we help businesses to lower costs, reduce complexity and accelerate IT roadmaps. We believe that customer experience is the key competitive advantage for consumer businesses. So, we’re creating a world where enterprises can stay constantly connected to their customers. A world where every touchpoint, on every channel, is an opportunity to deliver rich, engaging, intuitive experiences.