imimobile joins MMA

imimobile joins Mobile Marketing Association

London

IMImobile, the leading provider of mobile services to mobile operators, enterprises and media companies today announced that it has joined the Mobile Marketing Association (MMA) as a global member. Using its experience in building and deploying mobile marketing and advertising platforms for operators and advertisers around the world, IMImobile will contribute and share its knowledge with the MMA’s global membership.

“It’s a great pleasure to welcome IMImobile to the Mobile Marketing Association,” said Paul Berney, MMA CMO and Managing Director for EMEA. “It is vital to improve the mobile customer experience in order to help brands and agencies to deliver their message in the right and appropriate way. Mobile service providers such as IMImobile have a longstanding experience in making sure brands understand the mobile medium, and that agencies have access to tools which help to deliver and execute their campaigns. We are looking forward to IMImobile taking an active role and making a valuable contribution to the association.”

IMImobile’s DaVinci Evolved Service Platform (ESP) provides advertisers, enterprises, developers and mobile operators with the ability to create and deploy mobile marketing campaigns utilising various assets of the core DaVinci platform, such as SMS, MMS, Voice, Video and Mobile Internet. Deployed with many operators worldwide, DaVinci ESP is proven to engage with millions of mobile subscribers and to help create an enhanced customer experience.

With more than 750 member companies, the MMA has a global outreach and significance to all players in the mobile marketing value chain. In particular, the MMA is increasingly active in emerging markets such as Africa, where IMImobile is established with operators such as MTN. IMImobile will use its specific experience in this region to further educate other operators, developers and advertisers on the potential that mobile marketing offers.

“We have been an active member of the MMA in the UK and we are delighted to extend our commitment to become a global member,” says Alex Klose, Head of Marketing EMEA. “IMImobile and the MMA share the vision to not only recognize but also establish mobile as an indispensible part of the marketing mix. We believe our experience in creating a unique and strong mobile customer experience will prove invaluable to the MMA’s global membership. We look forward to allowing brands and agencies to make use of our technology and services, which already help operators and blue-chip customers in 59 countries to reach over 780 million subscribers worldwide.”

For further information please contact:

Charlotte Jewsbury, Marketing Director. jewsbury@cisco.com
(408) 526-4000

About Webex CPaaS Solutions

Webex CPaaS Solutions (previously known as imimobile) provides cloud communications software and services that manage business-critical customer interactions at scale. 

Our enterprise-grade, cloud communications platform (CPaaS), Webex Connect delivers end-to-end customer journeys by orchestrating, automating, and monitoring interactions and integrating with existing, disparate back-end systems. This provides a choice of tools and capabilities for IT teams, developers and line of business teams to build seamless customer experiences

We also provide a set of SaaS applications designed specifically for business users who are looking for pre-packaged applications for use within their organization; these include Webex Campaign, Webex Engage, Webex Notify and Webex Assist.

To put it simply, we help businesses to lower costs, reduce complexity and accelerate IT roadmaps. We believe that customer experience is the key competitive advantage for consumer businesses. So, we’re creating a world where enterprises can stay constantly connected to their customers. A world where every touchpoint, on every channel, is an opportunity to deliver rich, engaging, intuitive experiences.