imimobile joins the MMA’s task force

imimobile joins the Mobile Marketing Association’s permission based marketing task force

London

IMImobile, a leading provider of core technology infrastructure for mobile operators, enterprises and media companies, today announced that it has joined the Mobile Marketing Association (MMA) task force. The task force is a marketing industry consortium that helps businesses connect efficiently with millions of mobile consumers, while building consumer trust in permission based mobile campaigns.

The MMA’s permission based marketing (PBM) task force helps to identify and create proposed standards on PBM for brands, agencies and mobile network operators. The mobile operators, brands and enterprises using IMImobile’s DaVinci Evolved Service Platform generating over 50 million billing transactions every month and reach over 900 million subscribers worldwide.

The advent of mobile as a marketing channel provides numerous opportunities for marketers and mobile network operators, but also creates numerous challenges. IMImobile has worked with the MMA to produce a white paper “Building Permission Based Mobile Marketing” which determines the best way to deepen engagement with mobile customers while retaining the explicit agreement of the consumer.

“We look forward to working with the MMA and the task force group that will resolve these issues and facilitate the growth of permission based marketing” said Vishwanath Alluri, Founder and CEO of IMImobile. “Permission based mobile marketing recognises the power of delivering anticipated, relevant messages to consumers, but also the importance of developing standards that will help address key issues around consumer control and privacy.”

For further information please contact:

Charlotte Jewsbury, Marketing Director. jewsbury@cisco.com
(408) 526-4000

About Webex CPaaS Solutions

Webex CPaaS Solutions (previously known as imimobile) provides cloud communications software and services that manage business-critical customer interactions at scale. 

Our enterprise-grade, cloud communications platform (CPaaS), Webex Connect delivers end-to-end customer journeys by orchestrating, automating, and monitoring interactions and integrating with existing, disparate back-end systems. This provides a choice of tools and capabilities for IT teams, developers and line of business teams to build seamless customer experiences

We also provide a set of SaaS applications designed specifically for business users who are looking for pre-packaged applications for use within their organization; these include Webex Campaign, Webex Engage, Webex Notify and Webex Assist.

To put it simply, we help businesses to lower costs, reduce complexity and accelerate IT roadmaps. We believe that customer experience is the key competitive advantage for consumer businesses. So, we’re creating a world where enterprises can stay constantly connected to their customers. A world where every touchpoint, on every channel, is an opportunity to deliver rich, engaging, intuitive experiences.