imimobile Launches Innovative Messaging Service with CBC News

CBC enables voters to ask election questions through text messaging.


Global communications software provider IMImobile today announced its collaboration with the Canadian Broadcast Company (CBC) to launch ASK CBC News; an innovative text-messaging service that invites voters to send election-based questions to CBC News. The text-based service is part of the CBC Canada Votes 2019 federal election coverage which was launched to create a personalised, interactive and transparent election experience offered to voters.

The project runs through October 20, allowing Canadians to launch an election conversation by texting ELECTION to 22222*, for a range of content including how to cast a ballot, how to spot fake news, and even party platform questions. It was built using IMImobile's cloud-communications software platform, which enables brands and enterprises to seamlessly facilitate two-way interactions with consumers through mobile messaging.

"It's critical in today's mobile-first environment that organizations recognize the need to leverage consumer-preferred communication channels in order to engage and connect with their audiences," says Bruce Bales, CEO of IMImobile North America. "We're proud to work with CBC News on this important initiative to drive digital transformation in the news industry."

*Short code only available in Canada. Message and data rates may apply. For more information, contact us at

For further information please contact:

Charlotte Jewsbury, Marketing Director.
(408) 526-4000

About Webex CPaaS Solutions

Webex CPaaS Solutions (previously known as imimobile) provides cloud communications software and services that manage business-critical customer interactions at scale. 

Our enterprise-grade, cloud communications platform (CPaaS), Webex Connect delivers end-to-end customer journeys by orchestrating, automating, and monitoring interactions and integrating with existing, disparate back-end systems. This provides a choice of tools and capabilities for IT teams, developers and line of business teams to build seamless customer experiences

We also provide a set of SaaS applications designed specifically for business users who are looking for pre-packaged applications for use within their organization; these include Webex Campaign, Webex Engage, Webex Notify and Webex Assist.

To put it simply, we help businesses to lower costs, reduce complexity and accelerate IT roadmaps. We believe that customer experience is the key competitive advantage for consumer businesses. So, we’re creating a world where enterprises can stay constantly connected to their customers. A world where every touchpoint, on every channel, is an opportunity to deliver rich, engaging, intuitive experiences.