imimobile launches RCS in its customer journey automation platform Webex Connect

The GSMA estimates that by Q1 2019 there will be c. 1.05 billion monthly active users, served by over 200 mobile operators.

London

Cloud communications software and solutions provider IMImobile, today announced support for RCS Business Messaging (Rich Communications Services) in its Webex Connect platform. Enterprise businesses can now launch RCS messaging services alongside 10+ other mobile and digital communication channels, including SMS, Push Messaging, Email, and Facebook Messenger, that are available out-of-the-box in Webex Connect.

Over the last 12 months IMImobile has been working closely with ecosystem partners like the GSMA, Google, and Vodafone UK to drive the adoption of RCS. With recent announcements of RCS Business Messaging initiatives at the Mobile World Congress in Barcelona last week, IMImobile was pleased to showcase innovative RCS use cases of its customers including Barclays, British Gas, Foxtons and Pizza Hut Delivery at GSMA Innovation City.

IMImobile believes the adoption of RCS will further enhance messaging interactions between consumers and businesses in years to come, enabling a natural evolution of today’s SMS experience. According to the GSMA, consumers are overwhelmingly excited about what RCS has to offer; nearly 80% of consumers find RCS appealing and over 70% say RCS would make them more likely to want to communicate with a brand.*

Sudarshan Dharmapuri, SVP Product Management said, “We are excited to make RCS Business Messaging available in Webex Connect. This allows enterprises to use Webex Connect to build, prototype and deploy RCS journeys within days using our low-code tools. The successful deployment of RCS journeys requires customer interactions to be orchestrated across existing backend systems. Webex Connect is specifically designed and developed to enable end-to-end automation of customer journeys.”

Businesses interested in building RCS messaging experiences can sign up for Webex Connect. Users will then be able to access a ‘drag & drop’ workflow builder that allows the quick and easy configuration of RCS messaging journeys, including verified branding elements, rich media, image carousels, customised action buttons and replies. More importantly, any RCS services can easily be integrated with CRM, marketing and customer service systems to allow the fulfilment of RCS customer journeys across existing business processes.

* GSMA RCS Business Messaging Research Study

For further information please contact:

Charlotte Jewsbury, Marketing Director. jewsbury@cisco.com
(408) 526-4000

About Webex CPaaS Solutions

Webex CPaaS Solutions (previously known as imimobile) provides cloud communications software and services that manage business-critical customer interactions at scale. 

Our enterprise-grade, cloud communications platform (CPaaS), Webex Connect delivers end-to-end customer journeys by orchestrating, automating, and monitoring interactions and integrating with existing, disparate back-end systems. This provides a choice of tools and capabilities for IT teams, developers and line of business teams to build seamless customer experiences

We also provide a set of SaaS applications designed specifically for business users who are looking for pre-packaged applications for use within their organization; these include Webex Campaign, Webex Engage, Webex Notify and Webex Assist.

To put it simply, we help businesses to lower costs, reduce complexity and accelerate IT roadmaps. We believe that customer experience is the key competitive advantage for consumer businesses. So, we’re creating a world where enterprises can stay constantly connected to their customers. A world where every touchpoint, on every channel, is an opportunity to deliver rich, engaging, intuitive experiences.