imimobile powers ‘London official city guide’ app

imimobile powers ‘London official city guide’ app for the capital’s summer visitors

London

IMImobile, a global provider of mobile data and technology solutions to operators, media companies and enterprises, today announced that it is powering the London Official City Guide app. Created for London & Partners, the official promotional organisation for London, the app offers a practical guide for both Londoners and visitors. The app provides valuable assistance to users during the summer and beyond.

Available for iPhone, iPad and Android devices, the app is now available from Apple iTunes and Google Play and has so far been downloaded tens of thousands of times. It has been well received by users with a rating of 4+ stars on the App Store and an average of 4.8 stars on Google Play.

London & Partners appointed IMImobile in April 2012 to deliver the free app. Featuring a personal video introduction from the Mayor of London, Boris Johnson, the app provides a “What's On” guide for arts, clubs, comedy, dance, music, theatre, and sports across the capital. This includes geo-location functionality allowing users to discover and easily locate must-see events and places to visit nearby. The app also provides a host of summer specific features such as „Trails’ which help visitors to discover the best London has to offer.

“With the huge numbers of visitors to London during summer 2012, London & Partners’ primary objective was to showcase the best London has to offer. The London Official City Guide app is critical in achieving that aim. It has been an honour to work on such a high profile application which has been rated so highly by the thousands of people who are using it every day,” said Steve Godman, Commercial Director, Brands and Media at IMImobile. “Developing a high-profile app that works across multiple platforms and integrates with visitlondon.com's existing services was a fantastic challenge. Delivering the app on time and on budget is testament to the skill of our development team here at IMImobile.”

“We’re having an immensely busy – but very enjoyable – summer of activity in London. IMImobile’s app has allowed us to give users instant access to the latest information about what’s on across the city,” said Julie Chappell, Digital Director, London & Partners. “We tasked IMImobile with developing the app to showcase the best of London and they exceeded our expectations. We’re confident that the app will now be a valuable asset to all those looking to enjoy a „summer like no other’ in London this year, and beyond.”

For further information please contact:

Charlotte Jewsbury, Marketing Director. jewsbury@cisco.com
(408) 526-4000

About Webex CPaaS Solutions

Webex CPaaS Solutions (previously known as imimobile) provides cloud communications software and services that manage business-critical customer interactions at scale. 

Our enterprise-grade, cloud communications platform (CPaaS), Webex Connect delivers end-to-end customer journeys by orchestrating, automating, and monitoring interactions and integrating with existing, disparate back-end systems. This provides a choice of tools and capabilities for IT teams, developers and line of business teams to build seamless customer experiences

We also provide a set of SaaS applications designed specifically for business users who are looking for pre-packaged applications for use within their organization; these include Webex Campaign, Webex Engage, Webex Notify and Webex Assist.

To put it simply, we help businesses to lower costs, reduce complexity and accelerate IT roadmaps. We believe that customer experience is the key competitive advantage for consumer businesses. So, we’re creating a world where enterprises can stay constantly connected to their customers. A world where every touchpoint, on every channel, is an opportunity to deliver rich, engaging, intuitive experiences.