imimobile releases unified RCS Messaging API to accelerate RCS adoption for enterprise customer communications

Rich Communication Service (RCS) has been widely anticipated as the evolution for SMS messaging to deliver rich customer experiences to today’s digitally savvy consumers

London

Global cloud communications software and solutions provider IMImobile PLC, today releases a unified RCS Messaging API alongside its low-code toolset, in its enterprise cloud communications platform, Webex Connect, to drive the adoption of RCS business messaging by leading enterprises globally.

Rich Communication Service (RCS) has been widely anticipated as the evolution for SMS messaging to deliver rich customer experiences to today’s digitally savvy consumers. According to Mobilesquared, there will be 1.01bn people using RCS messaging across 168 mobile operators globally by the end of 2019. This is expected to grow to 3.23bn across 486 mobile operators by the end of 2023.

With the release of its unified RCS API in the Webex Connect platform, enterprises can rapidly design, build and launch RCS messaging journeys with the low-code, drag and drop workflow builder. The unified RCS API reduces the complexity of integrating with multiple carriers whose implementations often differ in areas such as authentication, media management and response processing.

“Interactions between businesses and consumers are increasingly shifting to messaging channels. Our unified API and drag-and-drop tools allow businesses to easily incorporate RCS into their communications strategy and rapidly deliver richer, interactive customer communications enabled by AI-powered bots and human agents seamlessly working together to create a frictionless customer experience”, said Sudarshan Dharmapuri, SVP Product Management.

The RCS API provides the ability to perform capability lookups, send messages (including rich cards and carousels), receive messages, process customer actions and typing indicators as well as supporting Universal Profile (UP) 2.0 version of the GSMA specification. For devices and carriers that do not support RCS, Webex Connect enables an automatic fall-back to other channels such as SMS or MMS, therefore ensuring deliverability of critical communications.

Customers such as DPD, Pizza Hut, Shell and Barclays that have used IMImobile’s unified RCS Messaging API will be showcasing their RCS Messaging experiences at the GSMA Mobile World Congress in Barcelona from 25th to 28th February 2019.

For further information please contact:

Charlotte Jewsbury, Marketing Director. jewsbury@cisco.com
(408) 526-4000

About Webex CPaaS Solutions

Webex CPaaS Solutions (previously known as imimobile) provides cloud communications software and services that manage business-critical customer interactions at scale. 

Our enterprise-grade, cloud communications platform (CPaaS), Webex Connect delivers end-to-end customer journeys by orchestrating, automating, and monitoring interactions and integrating with existing, disparate back-end systems. This provides a choice of tools and capabilities for IT teams, developers and line of business teams to build seamless customer experiences

We also provide a set of SaaS applications designed specifically for business users who are looking for pre-packaged applications for use within their organization; these include Webex Campaign, Webex Engage, Webex Notify and Webex Assist.

To put it simply, we help businesses to lower costs, reduce complexity and accelerate IT roadmaps. We believe that customer experience is the key competitive advantage for consumer businesses. So, we’re creating a world where enterprises can stay constantly connected to their customers. A world where every touchpoint, on every channel, is an opportunity to deliver rich, engaging, intuitive experiences.