imimobile SA launches MiniMailers

Capitalising on the current gap in the market between email and MMS-based customer communications, imimobile SA launches its new commercial messaging service, MiniMailers

Johannesburg

IMImobile SA is pleased to announce the launch of its new commercial messaging service, MiniMailers, a rich media messaging solution that is delivered directly to a consumer’s messaging inbox.

MiniMailershas been successfully trialed with some of South Africa’s largest banks who were impressed with MiniMailer’s functionality, particularly for sending digital bank statements. Similar to Email, MiniMailers messages allow for the use of imagery, rich media and can be personalised for individual customers. The advantage of sending large volumes of customer communications for corporate enterprises through MiniMailers are lower distribution costs, significantly higher open rates and delivery attempts, including delivery reports, far more successful than email. The content delivered through MiniMailers is not reduced to the size of the receiving user’s mobile phone or screen. The content is sent to the user’s mobile messaging inbox where consumers can zoom and enlarge content as if it were a standard email message.

The content delivered through MiniMailers is not reduced to the size of the receiving user’s mobile phone or screen. The content is sent to the user’s mobile messaging inbox where consumers can zoom and enlarge content as if it were a standard email message.

MiniMailers capitalises on the current gap in the market between email and MMS-based customer communications. Furthermore, the service is designed for local market conditions where a limited number of consumers are connected to the Internet via laptops and desktops.

Devon Meerholz, Chief Creative Officer at IMImobile SA commented: “Customer communications are now being designed specifically for mobile-first environments and I anticipate that consumers in South African will increasingly start to receive messages from businesses that stand out from regular text-based messages. MiniMailer messages deliver greater levels of customer interaction due to their rich media content, interactive display as well as being highly personalised.”

“South Africa is very much a mobile-first market which means the majority of consumers never check their email on personal computers, with over 75% of all website traffic originating from mobile devices.* MiniMailers are designed to offer businesses all the functionality of a bulk email but displayed interactively as a message on the consumer’s mobile device,” Mr Meerholz added.

* https://qwertydigital.co.za/wp-content/uploads/2017/08/Digital-Statistics-in-South-Africa-2017-Report.pdf

For further information please contact:

Charlotte Jewsbury, Marketing Director. jewsbury@cisco.com
(408) 526-4000

About Webex CPaaS Solutions

Webex CPaaS Solutions (previously known as imimobile) provides cloud communications software and services that manage business-critical customer interactions at scale. 

Our enterprise-grade, cloud communications platform (CPaaS), Webex Connect delivers end-to-end customer journeys by orchestrating, automating, and monitoring interactions and integrating with existing, disparate back-end systems. This provides a choice of tools and capabilities for IT teams, developers and line of business teams to build seamless customer experiences

We also provide a set of SaaS applications designed specifically for business users who are looking for pre-packaged applications for use within their organization; these include Webex Campaign, Webex Engage, Webex Notify and Webex Assist.

To put it simply, we help businesses to lower costs, reduce complexity and accelerate IT roadmaps. We believe that customer experience is the key competitive advantage for consumer businesses. So, we’re creating a world where enterprises can stay constantly connected to their customers. A world where every touchpoint, on every channel, is an opportunity to deliver rich, engaging, intuitive experiences.