imimobile to offer cross-network free-to-user voice short codes

imimobile to offer cross-network free-to-user voice short codes to its UK customers

London

IMImobile, a global mobile data technology infrastructure and solutions provider to telecom operators, media companies and enterprises, has today announced the introduction of cross-network free-to-user Voice Short Codes (VSCs). The service is the first of its kind to be made available in the UK by IMImobile, and allows consumers to benefit from a zero-rated price point.

VSCs are five digit codes that allow consumers to contact businesses, retailers, enterprises, such as financial and utility services, directly from their mobile phone via SMS, MMS and, more recently, voice. Until now, high Voice Short Code prices have discouraged inbound communication, as consumers have been reluctant to incur the heavy costs associated with these services. With a free-to-user price point available, IMImobile is removing the cost barrier allowing businesses to provide their customers with a worry-free service. Well-established and trusted short code services can now be either called or texted giving users a unified mobile experience across multiple platforms, which drive customer interaction. In turn, greater mobile interaction can lead, for example, to new revenue-generating opportunities, or help reduce customer churn and revenue leakage.

With additional lower premium price points, IMImobile’s customers will benefit from a greater level of pricing clarity. A transparent pricing strategy is vital in driving the growth of VSCs in sectors such as utilities, retail and broadcasting, where customer contact centres are prevalent.

“Customers are still facing significant call charges if they are calling non-geographical numbers, such as 0800 numbers from their mobile phone,” says Martin Bolsover, Head of Enterprise Europe, IMImobile. “The new free-to-user Voice Short Code service provides cost transparency allowing brands, marketers, enterprises and other businesses to improve the mobile customer experience and interaction.”

“IMImobile will be able to integrate the Voice Short Codes in two possible ways, either directly into existing direct dial-ins (DDIs), or into IMImobile’s interactive voice recognition (IVR) infrastructure. This not only ensures that there is minimal impact of existing services, but will also allow us to deploy individual DDIs for each of the mobile operators,” continued Bolsover.

For further information on IMImobile’s Voice Short Code service please call +44 1494 750 500 or email europe.sale@imimobile.com.

For further information please contact:

Charlotte Jewsbury, Marketing Director. jewsbury@cisco.com
(408) 526-4000

About Webex CPaaS Solutions

Webex CPaaS Solutions (previously known as imimobile) provides cloud communications software and services that manage business-critical customer interactions at scale. 

Our enterprise-grade, cloud communications platform (CPaaS), Webex Connect delivers end-to-end customer journeys by orchestrating, automating, and monitoring interactions and integrating with existing, disparate back-end systems. This provides a choice of tools and capabilities for IT teams, developers and line of business teams to build seamless customer experiences

We also provide a set of SaaS applications designed specifically for business users who are looking for pre-packaged applications for use within their organization; these include Webex Campaign, Webex Engage, Webex Notify and Webex Assist.

To put it simply, we help businesses to lower costs, reduce complexity and accelerate IT roadmaps. We believe that customer experience is the key competitive advantage for consumer businesses. So, we’re creating a world where enterprises can stay constantly connected to their customers. A world where every touchpoint, on every channel, is an opportunity to deliver rich, engaging, intuitive experiences.