HM Revenue & Customs.
Find out how HMRC optimized their communications.
HM Revenue and Customs (HMRC) is the UK’s tax, payments and customs authority, and it has a vital purpose: to collect the money that pays for the UK’s public services and help families and individuals with targeted financial support. As part of their digital transformation journey, HMRC wanted to consolidate their email and mobile messaging channel providers, reduce the pressure on their call centres, and further prevent fraud and SMS phishing scams.
See how they used Webex Campaign to manage their communication campaigns from a single, centralized platform. Download the case study to find out how they:
Achieved greater speed to market and agility to respond to business needs
Were able to track specific campaigns with advanced reporting capabilities
Increased visibility of communications across different teams and departments