eGuide

WhatsApp Business API – use cases.

Discover how the WhatsApp Business API is being leveraged by organizations across industries to effectively interact with customers.

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WhatsApp Business API can transform customer interactions

Billions of people worldwide use WhatsApp to communicate with friends and family. Businesses understand the need to offer this messaging channel to customers in order to stay relevant and engage with consumers.

In this guide we explore:

Common WhatsApp use cases like abandoned basket reminders and parcel delivery alerts

How WhatsApp makes it easy for businesses to connect with customers across industries including but not limited to logistics, retail, travel and healthcare sectors

How the messaging channel enhances customer service and helps financial institutions protect customers from fraud

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